To help you out, weâve created the Before You Send: Your Email Checklist so you can increase your ⦠â Place at least one clickable item above the fold. Email Marketing 101: Your Go-To Checklist. â Write like you talk. It covers how to: Define your goals and audience; Optimize your inbox view; Craft your content; Optimize your design; Get your email delivered â Did your email not perform as expected? Subject Lines. â Include one call-to-action button per email. As you dig deeper into email marketing, you'll discover what works best for you and your audience. â Send your emails from a real person (name and email address), not your company. We respect your privacy. Candice Grow is a HubSpot Certified, Inbound Marketing Specialist for Vye, a marketing agency with a mission to redefine marketing as a measurable growth investment. â Don't be afraid to âclean upâ your contact list. â Subject line and preview text together should cover what the offer is, why itâs important and how to get it if possible. If youâre not effectively using email marketing to connect and build relationships with your consumers, youâre missing out on a powerful opportunity. As a new marketer, I was searching for an easy way for email marketing. Our email team uses this checklist before ever pushing âsendâ to help ensure that our professional email format is ideal, errors are corrected, and a marketing plan is in place. While itâs important that you work with your legal team to determine what is necessary for your particular business, weâve compiled a short checklist of common DOs and DONâTs to assess your email acquisition practices. Marketing has become a powerful tool to promote a product or a service. If you make a small mistake, itâs probably not that big of a deal. But to understand the importance of an email campaign checklist, letâs first look at the power of email marketing and communication. However, what if I told you that email generates $38 for every $1 spent. This email marketing checklist gets the easy stuff out of the way. (See new research about CTA click-through rates.). Is the âfromâ field intact? A Marketing E-Mail Checklist. Typos, forgotten links, bad images — Yikes! This article is the last part of the Email Marketing Essentials series. Email list growth shouldnât be an afterthought. You want only the most relevant people to receive your message. Let the analytics guide your strategy. Remove any contacts who havenât engaged with your emails or website within the past year. Leverage our email marketing checklist to dot your âiâsâ and cross your âtâs,â ensuring higher-performing email campaigns and improved sales numbers. Free Email Marketing Checklist Download. The following checklist will help you to figure out what the key points you need to define and get ready when building your bullet-proof email marketing strategy. Such an ROI makes emails one of the most profitable marketing options available. Once you create an email campaign and hit “send,” there is no going back. Multiple CTAs in an email dilute your message and goal. Donât make it just another easy-to-spot marketing material. Youâve done a lot of work making sure your e-mails are exactly what your customers want. While your mind is racing with ideas for nurture campaigns, lead generation and follow-up emails, consider the essential elements that should be included in every email before you jump into your automated email marketing tool (HubSpot is our platform of choice). For example, a low click rate often is caused by a shoddy list or a stale subject line. In fact, it delivers astonishing results with an average ROI of 3800%. However, the checklist still applies to sending email newsletters in general, no matter which provider you use. In addition to that, a free email marketing strategy template is available below. Need another impressive statistic to convince you? Download the Checklist >> Print it out or save a copy on your computer so you can be sure to check off all 25 boxes to eliminate all of your anxiety before clicking send on that next email campaign. We Have Taken The Very Best Email Marketing Tips From Top Email Marketing Experts and Curated Them Into This Simple Email Marketing Tool. Personalizing a âfromâ field is guaranteed to improve the conversion. Part of E-Mail Marketing For Dummies Cheat Sheet . â Use non-abrasive copy in CTA buttons. The Ultimate Email Marketing Checklist Most email marketers only check a few obvious points before they send an email, like proofing the content and checking that the links work. Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. But, if you make a big mistake, such as forgetting a link in your CTA button or you forgot to replace a large section of placeholder text, the consequences can be a lot more serious. â Add alt text to your CTA image to ensure the viewer knows what theyâre being offered if the email doesnât render correctly. I followed your method & I was successful to improve my recent campaign than the last one. Also, feel free to share this email marketing checklist with your network if you find it useful. Set up your strategy and goal. Your Email Marketing & GDPR-Compliance Checklist. â Make small changes, do an A/B test, and try again. (ex. â Write clear and clickable subject lines. An Email Marketing Checklist Created by the Best of the Best. Marketing includes various activities to effectively reach the target audience. With this email marketing checklist you can check your email campaigns and newsletters on a functional level, but with knowledge of the email production process and the needed marketing must-dos. For example: if you change the recipient of your email, you also need to change the emailâs messaging and subject lineto reflect the new audience. Email is the third most influential source of information for B2B audiences behind colleague recommendations and industry thought leaders. A former manager of mine had a saying “No matter how expert you may be, well-designed checklists can improve outcomes”, so now I use checklists for doing most things at work and I’m grateful for this one. This list gives you 20 points to check to ensure youâre sending the most well-written, goal ⦠Email marketing best practices and trends will continue to change over time. Instead of âBuy Now!â try âLearn More Today.â Remember, the goal at this point is to get a click. First Name * Last Name * Company * Phone * Email * Submit. Itâs about balance, you want to create a ⦠Need another impressive statistic to convince you? We got you -- here is the ultimate marketing checklist you need. â Preview and test your emails before sending them. Email Marketing Checklist. So how do you know if youâre compliant? Email Marketing Checklist Make sure your campaigns are always optimized before sending! The Ultimate Email Marketing Holiday Checklist On November 5th, together with Omnisend and Justuno , we will discuss email marketing and how you can make an impact on revenue this holiday season. Ivan Kreimer. Hereâs a helpful checklist to give your email marketing efforts the best push possible in 2021. â Donât allow any distractions from the core goal. â Preview text should build on the subject line. Some things to pay close attention to include: Contact List: Segmenting your lists and the quality of contacts. The checklist is divided into 12 topics: Text and Content, Focus, Analytics and Reporting, Your Subscriber List, Action Orientation, Functional Testing, Images an⦠Because while email marketing mistakes are inevitable, thorough and consistent testing will catch them the majority of the time. Thatâs why we decided to create a 25-point email marketing checklist to help you press send on your next email campaign with the confidence that you covered all the bases. A new visitor lands on your website and likes what they see. â Include the first name when relevant, but donât go overboard on personalization. Stay nimble with your tactics and efforts, make time for continuous learning and experiment with new ideas. Which email marketing service is right for you? GET THE FREE CHECKLIST This blog provides general information and discussion about email marketing and related subjects. | Privacy Policy | Terms of Use| CCPA "Do Not Sell My Personal Information", Email is the third most influential source, Influencers see surge in engagement, want to help SMBs, 3 pitfalls marketers should avoid in 2020, Static vs. Digital OOH: Here is how they stack up, Restaurants, food brands find a partner in Veganuary, Take your leadership to the next level: Lead well in all directions, Improving equity, diversity in STEM career pathways, CCPA "Do Not Sell My Personal Information". Contributor. Once you have that, your landing page can tell the next part of the story. By John Arnold . A few yesâs later ⦠Cookie Settings, Anti-Spam, Privacy, User agreement, and Legal Notice. At Sendinblue, itâs always our goal to make sure our users are sending optimized email campaigns that receive solid engagement and achieve the right business goals. If your 2021 marketing plan doesnât include email, thereâs still time to build your strategy. The email marketing launch checklist: 8 things to double-check before hitting send. If youâre just getting started with email marketing, or even if youâve been using it for years, itâs important to cover all of the best practices before you press send. Email campaign pre-send checklist for successful email marketing. Once you hit âSend â itâs not possible to correct any errors in an email, so a detailed email campaign pre-send checklist is your best bet. â Donât send to disengaged contacts unless itâs necessary for all contacts to receive the email. Be sure to check all links and view them on desktop and mobile devices. â Best practice is to send emails between 9 and 11 a.m. You could test other times to see what works best for your audience. Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. Download our quick guide graphic to keep on your desk as a reminder to check the different content elements of your email marketing campaigns. ð. In fact, it delivers astonishing results with an average ROI of 3800%. Create and distribute valuable, relevant, and consistent content to attract and ⦠Unless itâs a newsletter, emails should have one core goal or focus. Lists churn by 20-30% per year on average, so itâs absolutely crucial that you make it a priority to grow your list with the right subscribers. Introduction: You might be wondering whether email marketing is worth it, especially nowadays with the rise of social media and chatbots. The Email Marketing Checklist guides you through the steps of creating great emails, and gives you tips for avoiding common email mistakes. â Keep it short â 41 characters or 7 words â it shouldnât sound like a marketing email, but an email from a business acquaintance. â Do a quick review of past sends to see if a particular send time has worked better than others. Include a plain text version of your email. Here is an illustration of the main points in the checklist to clear things up: If you want more content like this, subscribe to our newsletter or follow us on Twitter! Your article was really very useful to me. Donât ⦠â Keep your emails concise. Even in automated follow-up emails, nobody likes to receive emails from a bot. Hear me loud and clear: Email marketing works. © 2018 SmartBrief All rights reserved. To lose weight) Create something educational and free that solves their problem while highlighting the need for your service â ⦠Thanks. you’ve pointed out some really strong features of email campaign! 1) Email Marketing. GET THE EMAIL CHECKLIST Use this email campaign checklist to help ensure you always send error-free campaigns. â Be selective to who receives the email. Most readers will simply gloss over small typos in favor of the larger themes and calls to action (CTAs) in the email body. Email is the top channel for generating ROI, which makes your email list your most valuable marketing asset â so treat it as such. As part of our internal proofing and QA process, we use this checklist to ensure best practices are in place. NEW AND UPDATED FOR 2020. Make sure you avoid these common email marketing mistakes with the help of an email marketing checklist. If we consider this statistic concerning Return On Investment, that is a 3,800% ROI. â Use personalization â such as first name and/or company. When you make edits to one section of an email, it often influences another component. I just wanted to say Jeff, I’m really glad you compiled a checklist for sending an email campaign. There were only a few hundred people on the list, but that was enough for ⦠Run through the list for each email newsletter campaign, and you can stop asking yourself âdid I remember everything? â Use the inverted pyramid methodology. According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 4400%. Subject lines are the window to your content. Having a clear objective is an essential ⦠Hear me loud and clear: Email marketing works. There are tons of moving pieces when it comes to sending out your emails and getting positive results in return. Posted on May 7, 2019 in Email Marketing by Katie Nagel. I found this method easy. Using This Email Marketing Checklist Will Ensure You Are Not Wasting Your Time and Money On Your Email Marketing Efforts. Here is the email marketing checklist. Map out your customer journey (before they buy from you) and decide what their largest problem is. Save my name, email, and website in this browser for the next time I comment. !â The checklist above covers the four big essentials you need to keep in mind when coming up with your email marketing budget, but you canât forget about all of the little things too. There are many other things you need to check before you send out your email, but this content checklist should set you on the path to create exceptional email content. Still, these types of things add up and can damage your trust and reputation with your contacts — so you definitely donât want to make it a habit. Itâs a good idea to include a plain text version of your email ⦠If you find yourself growing anxious before your next send, use this checklist to turn your email nightmares into an email marketing dream come true. To reduce email errors, weâve created an email campaign preflight checklist you can save, print, and use (then repeat). A high open rate and a low click rate is often due to a weak CTA. In order to keep track of the marketing activities and ensure that nothing is missed out, one needs a checklist of marketing activities. New to email marketing? Dig into the analytics to gain insight on how to improve. All links in the email should drive toward the goal. The checklist goes from start to finish and covers all of the critical aspects that determine the success of an email marketing campaign and helps you avoid errors in all of the following areas: Print it out or save a copy on your computer so you can be sure to check off all 25 boxes to eliminate all of your anxiety before clicking send on that next email campaign. Content Marketing. Define your campaignâs goal. A good checklist depends on a solid understanding of your email sendâs moving parts. And voila, email marketing was born. The result of compiling this list after working with email marketers, general online marketers, code wizards and graphical designers for more than ten years. Email marketing can be automated or outbound, depending on what your campaigns, your personas, and objectives are. A Killer First Email. More than 30 proven marketing tools and strategies for Internal Marketing, Retail Marketing, Internet Marketing, Email Marketing, and Referral Marketing; ... Download Your Marketing Checklist Now. document.getElementById("comment").setAttribute( "id", "a35a7d015a978f7825f22a647c24d22c" );document.getElementById("eff720e45f").setAttribute( "id", "comment" ); Take the stress out of your work day with a solution thatâs built for you! Before you can get started, youâll need to choose the ⦠Remember, when executed correctly email marketing will appear in its simplest form: one human being talking to another human being. Join in to hear about SMS marketing, campaigns, automations, and much more. Thatâs an earning of about $44 for every $1 spent on email marketing efforts. YouâLl need to choose the ⦠new and UPDATED for 2020 to hear about SMS marketing, you 'll what. Jeff, I ’ m really glad you compiled a checklist for sending an email campaign checklist, first! You create an email campaign applies to sending out your emails and getting positive results in return to... 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