Completing all areas of your Facebook “about” section will help potential customers see the full spectrum of products and services you offer. BonBon Hair Salon. An About Us page is your chance to tell the world: Who you are. Here are some of the best Facebook Business Pages to start analyzing (and how you can copy their strategies). AdEspresso’s Facebook ad uses a captioned video According to Adobe, shoppers that watch videos are 1.81 times more likely to make a purchase, in comparison to non-video viewers. The beauty of Facebook ads is how much creative freedom the platform offers. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. No matter what your product or message might be, you can craft something to suit your needs. The best Facebook marketers make cover images a top priority. In that regard, I like to start the description with a variation of the main keyword followed by more descriptive text for what the reader will learn. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. What the heck is a Welcome Page anyway? This wouldn’t be a marketing article without a good meta tip to kick things off. What matters to you. It is the Default Landing Tab that you set for all the “non-likers” who come to your page. 1. 5 Facebook Marketing Basics I Learned From Beauty Salons 1. A beauty salon business plan is used to secure loans to start up your business. Facebook. Description: Available in only a ... your best bet is to direct viewers to a landing page. It’s usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. Plus, these Facebook pages are really fun to look at. Compelling Cover Images. Some of the best Facebook Bio Pages use the space to give viewers a quick explanation of the Page and to list a call to action. Welcome Pages can really spruce up your Facebook Page and offer potential “Likers” a better first impression than just going to your Wall. Facebook and Instagram Daily Users (via Pew Research Center) Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center. Outline your audience, differentiators, services and mission. This is one of your first opportunities to make an good impression on new fans. Examples of Effective Facebook Bios. The Waldorf Barbershop is a vintage barber shop in Dublin. A description of your company will not only tell your customers why they should Like your Page (don’t forget your compelling reason here) but it will also answer the question “Why should I care?” Your Facebook Page description can also aid you in being found when customers search for your services. You can craft your Pages in numerous ways – short and long descriptions, a mission statement, product links, milestones, etc. Use them to make sure your Facebook bio is as effective as it can be. Good Facebook Bio Ideas and Facebook Bio Examples. So, optimizing it for this is a good idea. The website page description should play off your page title and elaborate on the primary topic of your page. Instead of clicking on the ad to go to the product’s landing page, people can get an overview of AdEspresso’s features without leaving Facebook. Here are 9 examples of Facebook bios that cover all of the essentials. Facebook’s Facebook Page has over 189,780,591 likes (and counting). 1. 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